The R2R sound is marked by clever hooks, intricate rhythms, innovative arrangements and most importantly- by obligatory realness. Amid the macho bravado and testosterone fueled cuts for the streets, each song has a heart and soul of its own. With a repertoire that consists of grim and gruff street anthems as well as soulful emotion filled stories of love lost, Real to Real will prove to be this year's definitive hip hop group. This versatility allows them to appeal to a wide variety of audiences. With music that can be shaped to fit most any venue or occasion, the group has performed at almost every place imaginable. With a strong, dedicated and ever-expanding following that stretches from Baltimore to Cali, R2R had seemingly struck a cord with hip hop fans that were sick of the watered down form of hip hop with its excessive talk of "bling bling" and foreign whips. Consistently lacing listeners' ears with quality music is one of the principles on which the group refuses to compromise their creative integrity. Although they wish to appeal to a more diverse audience, their ultimate goal is to stay true to the their original ideals that they should "reach and teach" through their music. With subject matter is universal, attracting listeners outside of the 410 area code should not be any problem once they have the backing to make this aspiration possible. With a sound business plan in place, Real2Real knows exactly what they need to do once the opportunity is given to them.